Marketing your cleaners can be challenging, especially if you don’t have much experience in the field. The best way to get your services out there is through social media. But how can you do that?
It may seem like everyone and their cat has a social media account these days, but not everyone is using it to market their services.
Create a Professional Profile
The first step to boosting your cleaning service’s social media marketing is to create a professional social media profile. You want to make sure that your page is clean, organized, and user-friendly. The first thing that people will see is your cover photo. So it’s really important to make it eye-catching.
You can either have an image of your cleaning equipment, one of your employees, or even a picture of your office. Remember, though, a picture isn’t always necessary. Some social media sites allow you to select a cover image without an image.
Host a Contest
Another great way to promote your cleaning service is to host a contest. This is an excellent way to get people talking about your company and to gain followers.
Make sure that you host the contest on social media so that you can reach as many people as possible. This is also a great way to interact with your fans and followers. If they like your page, they’ll definitely enjoy a chance to win something.
You can host a contest through social media by setting up a photo or video contest. You can ask people to submit photos or videos of themselves cleaning their homes, offices, or something similar and then choose a winner at the end of the contest.
Write Guest Posts
Another great way to get your services in front of people who don’t know who you are is to write guest posts for popular blogs and publications in your industry. You can search for publications in your field and see if they accept guest posts.
If they do, submit your ideas and see if they get approved. You can also try reaching out to bloggers who write about topics related to your business and see if you can get a guest post on their blog.