March 2021 – Ghana Toghana

Change in behavior: Social Media and Teenagers

The social network is an absolutely full-fledged source of information and a means for the development of modern adolescents. Because social networks, first of all, help teenagers to present themselves, which is very important in this age period. On the Internet, they have the opportunity to present their desired image to society and master many social roles.

As in real life, virtuality has its own hierarchy, its own leadership system, a full range of all kinds of communications and methods of socialization is presented. To know the world in reality, you need to make a lot of efforts, especially in order to build a relationship with someone.

How to form a critical perception of Internet content in a teenager?

We are talking about the reality in which the traditional process of upbringing is violated, when there is a transfer of experience from representatives of the older generation to the younger. Modern children are more dynamic in development, especially in the development of the Internet space, they are ahead of adults.

Therefore, they form the rules of behavior in social networks on their own experience, independently, by trial and error, note for themselves what is normal and what is not, what is dangerous and what is safe.

How do the arrays of negative Internet content affect the psyche of adolescents and adults in general?

There are two sides of the coin. If we are talking about informational materials, this news appears in order to warn. But at the same time, negative information is colorfully presented, which makes teens read negative content more often than positive. And it imperceptibly affects their psyche.

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All people have a different personality structure and a different temperament, so negative information affects everyone in different ways. There are those for whom such news is almost disastrous, it affects the central nervous system, which can provoke panic attacks, sleep disturbances, and stress.

How does the abundance of unverified facts on the Internet affect the development of adolescents?

Because they are brighter than the real ones. When we want to tell a real fact, we analyze it, argue, but when we tell a rumor or gossip, we embellish it. Fake news often has a bright headline, an impressive picture, and this is catchy on an emotional level. When reading such news, you also need to cultivate criticality, especially if you are very susceptible.

Is it possible to make a psychological description of the user based on the user’s network portrait?

This is a very difficult and time-consuming process, because most often a person puts on his page the information that is needed, which forms the necessary image in the eyes of other people. And often what is reflected in the user’s profile does not correspond to real life.

How the Federal Environment Agency Fools the Media into a Trend Against Pesticides

Statistics are often fed with high-profile news in the newspapers. Although occasionally the newspapers find it too convenient for them to spread the numbers themselves. Official bodies exercise the art of shortening a bit too frequently. The outcome may be a blurred picture. One example is the media response to the latest data collection by the Federal Environment Agency.

The Federal Environment Agency (UBA) is the central environmental authority of the Republic and is responsible to the Ministry of the Environment. Above all, the UBA should provide the government with scientific assistance, ensure that environmental legislation is applied and educate the public about environmental conservation issues. The latter is responsible for the release of the “Environmental Data” brochures, the latest edition of which was recently released on the issue of “Environment and Agriculture.

2 main “increasing” problems:

1. The UBA selected the comparison period in such a way that 1994 is the starting point for the analysis in which particularly low sales of pesticides were recorded. Conversely, the Federal Office’s statistics stop in 2015, although figures for 2016 are already available. And in 2016, according to the Federal Office for Consumer Protection and Food Safety, there was another decline in domestic sales of plant protection products. The UBA also refers to these BVL figures. The RWI Leibniz Institute for Economic Research at the University of Essen named the arbitrary definition of time periods for plant poison statistics as the “un-statistics” of the month last year. At that time it was about the government’s response to a request from the Greens, according to which the total amount of plant protection products applied in Germany had increased by around 4,600 to 34,700 tons between 2009 and 2015 .

2. Problem: The increase from 30,000 to over 40,000 tons of pesticides currently determined by the UBA includes the so-called inert gases. These are means that are used in storage to protect the harvest. Carbon dioxide is often used here. However, these gases have little in common with poison that is sprayed on fields. The proportion of these gases in the total amount of pesticides has increased recently, while the amount of classic herbicides has tended to decrease since 2012. Both points of criticism were identified by the industrial association for agriculture as a “ statistic fraud ex officio” designated. Naturally, however, the press release of a lobby association does not get as broad media coverage as figures from a neutral federal office or even an article by the dpa that is even automatically published in many online media.

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What is the obligation of UBA?

The main dpa text in which this distinction did not occur appeared in numerous print and online publications with a potential reach of millions. How many people have downloaded the UBA’s original brochure and read it up to page 54 in order to get a “differentiated picture”? Neither the UBA, nor the dpa, nor the disseminating media have disseminated false information in this case. Sometimes, however, it is enough to simply omit, simplify or just choose a specific section to influence media reporting. A government agency like the Federal Environment Agency should actually be obliged to a certain degree of neutrality and completeness, even with press releases. “Informing the public about environmental issues is the UBA’s legal mandate”, it says on the homepage of the office. Pushing public opinion in a particular direction should not be part of this mandate.

Learnings About The Media Advertising Market

More attention to information provision and standardization make the online advertising market even more accessible. Yet that market is already much more important in the eyes of marketers than it was last year. This is evident from a survey in which advertisers, publishers, media agencies, and creative agencies shared their opinion about the online advertising market for the second year in a row. We identified these five trends and shifts in the market.

Online advertising is becoming more important, display advertising plays a major role
One thing is clear from the research: the importance of online advertising for marketing continues to grow such as advertising some brand or product like ‘iptv subscription’. While banner fatigue, ad blockers, and the rise of social media marketing still left their mark on the expenditure on display advertisements in recent years, you have seen a change in attitude towards banners since 2019. The percentage of professionals who attribute an important role to display advertising in the field of online advertising has more than doubled. More than two-thirds of the advertisers surveyed indicate that banners are an essential part of their online use (but no more than offline). In 2019 this was just under a quarter. One-third of those surveyed consider online deployment even more important than offline deployment. The importance of display has therefore increased sharply. We are also seeing a strong shift from the preference for desktop banners to mobile banners. Tablet plays almost no role in the current market.

Focus more on a reach with rich media
Creating awareness among the target group remains the most important goal to use rich media. With spectacular formats, awareness is triggered among the target groups. In addition, we see a trend in which rich media is increasingly used to create reach.

Preference for rich media programmatic convert to
Perhaps also related to the accessibility of the use of rich media is the need to be able to use the advertisements programmatically. Three-quarters of the media agencies prefer to use rich media in this way. This way they can make price agreements and keep control over campaigns themselves. This need has decreased compared to the previous year. One possible explanation is that there is a need for direct deals due to the guarantee of impressions with premium publishers.

The market needs more information
Our research shows that a vast majority of market players need more information about cases and benchmarks in the field of rich media. Although the online advertising market has become more transparent, a lot of knowledge about the applications has also disappeared. Where rich media advertisements were often marketed by publishers and media agencies in the past, we now see many companies taking it up themselves. However, knowledge is not yet sufficient everywhere. This is also a sector problem: it is up to providers to increase that knowledge and thus expand the market for innovative advertisements together.

The market demands standardization
Striking but not unexpected is also a growing need from the market for standardization of names of available formats for rich media and standardization of measurement models for KPIs. This is an industry-wide task for cooperation. By using the same names for standard formats, we collectively create a lot of clarity for advertisers.

Industry: respond to needs and let the market grow
We see a clearly growing need in the market for eye-catching and special online advertising options for a variety of purposes. In addition, there is a growing need for unambiguous information and standardization of, for example, formats and measurement models for KPIs. It is up to us as companies in the industry to initiate a discussion about this, to respond to the needs, and thus make the market for innovative advertising even larger and more effective.

Technology Saving Lives

High-speed Internet in medicine is now as necessary as electricity. The vast amount of video conferencing by doctors in these hospitals would not have been possible without low latency broadband. Low latency in milliseconds is an inherent quality of 5G and a very important requirement for quality video conferencing.

Videoconferences were held for mutual consultations with medical specialists located in other regions of the country

And simply for business communication of doctors in order to avoid cross-contamination. Since CT images were often discussed at such meetings, the requirements for image quality, and therefore for 5G communication networks, were very high.

Robots that have been used in COVID hospitals

In order to exclude contacts of medical personnel with patients, special medical robots were developed in the shortest possible time, mainly by re-equipping existing industrial and household models. These robots can be classified into several types.

The first type is robots that transport drugs, medical supplies and other light goods inside hospitals. They are equipped with a control module, video cameras and all the necessary sensors for autonomous movement. It is important that they have a connection to the hospital network, receiving assignments and reporting remotely. Since the number of robots in large hospitals can reach dozens, the hospital’s central control system dispatches and coordinates the movement of robots to improve the efficiency and speed of transportation.

AI-controlled autonomous temperature measurement systems have become widespread in China. They were installed in crowded places and at the entrance to enterprises and replaced inspectors with temperature measuring pistols . Such systems automatically determined the temperature and, through the facial recognition system in the cloud, issued the necessary instructions to medical workers.

But the most important thing happened in the field of diagnostics. Since the start of the pandemic, doctors on the front lines have gained more and more experience in diagnosing COVID-19 . They passed it on to colleagues via videoconferencing and reports, but this was not enough to effectively fight the pandemic, when the count went on for hours and minutes and speed was of vital importance.

All CT scans and reports were digitized and uploaded to a single digital platform in the cloud

All hospitals were connected with laptop test and pcs. This multi-agency cloud platform was built specifically to fight COVID-19 and also had a lot of computing power to work with AI algorithms. Using big data, AI was trained to accurately diagnose diseases from images. As a result, it now takes a few seconds after uploading a CT scan to the system to get a deciphered visual picture of what is happening and make an accurate and reasonable diagnosis!

And this is just the beginning.

The Chinese government, immediately after the country’s exit from strict quarantine, announced a policy for the development of “New Infrastructure”. This program includes seven main sectors of the economy for accelerated development with the help of the state.